Sunday, March 11, 2012

Titles, Keys, & Our Master Plan To Rock Your Face

And so the day came- the day that Fifth Element turned me down to put up a poster in their window. As the staple hip-hop boutique, store, and music supplier of Minnesota, let alone the Midwest, shut down the poster offer I can’t say I was surprised let alone let down. The cashier asked me to email the event to him and they will post it on their online poster or tangible poster- he kind of lost me once he said there is no posting in the store. Not being the cashier’s or business’s fault it was still a little sad to embrace the reality of it.

I’d been handing posters over to Fifth Element since our first shows back in ’01!

So, today marks somewhat the vital transition from tangible sign & signal to the era of the online obvious. Evading the satisfaction of plugging several dozen posters onto a campus corkboard, or handing out hundreds of fliers to a show’s exiting audience is long gone. This was all too evident about a year ago standing in -20 degrees outside of Epic Nightclub handing out fliers and demos to an exiting audience from the Wu-Tang Clan show. It sucked hard, but at the end of the day, somebody had to get rid of those 2000 fliers for the Cecil Otter & Maria Isa show, and lord willing it was going to be… the promoter.

Fast forward back to now, the game has changed. There’re too many shortcuts, too little knowledge, and so many artists that whatever you’re doing runs the potential of being lost in the shuffle. You damn near have to become a spectacle to get your name out. In the end, it’s my belief that talent, cause, and conviction prevail in the end. If there is no cause to an artist’s direction, it can unravel at any instant. Proceeding with conviction and cause are some of the most felt intangibles I’ve ever witnessed. You can watch a mad man pace the streets and pay him all the mind in the world simply because his stride is potent. Many times we push along with the wind instead of creating our own.

This came to be sitting by myself at Espresso Expose in Stadium Village listening to Phantom from Justice over my then-girlfriend’s laptop. “Christ, why has no one rapped over this!?!?” I thought to myself. Immediately writing for the beat, the writing became more and more until it spurred outside of the regularly scheduled band shows toward a weekly schedule meeting with producer, Dr. Wylie, to cut and arrange the beats to a mixtape liking.

Hesitant to make the first release, I had to question the hundreds of dollars I was spending just to have the graphic design put together along with a photo shoot. I can always justify spending money on art that is going to go monetary, but giving it away for free just seemed to be shooting myself in the foot. “Fuck it” I thought bull-rushing into the release and next. We threw release party after release party, from club appearance to full-on show, the mixtape thing became damn fun and still is.

The best part of it all has been report with the backers, the downloaders, the lyric questioners of lines that might’ve been misinterpreted for something completely different than what I was actually saying- it’s all a beautiful thing. In the end, Jake (Dr. Wylie) and I have been boiling the schedule down to a science of cutting and editing and arranging beats for 3 more mixtapes. This was publicized through our kickstarter, and successfully funded just over $5000.

Never has losing sleep been a more worthwhile sacrifice than for the kickstarter campaign as you have a constant clock ticking over your head. In the end, the gavel drops whether you’re ready or not. I’d love to say I was 100% sure the entire way thru that we’d get’er done and achieve our goal of 5000, but I wasn’t. Midway thru, as I’d read a blog on how to execute a Kickstarter Campaign successfully, the middle of your kickstarter’s timeline is the least when anyone will care. The knack was for me to not join the crowd of least interest. Bridling entire days devoted to emailing each bandcamp downloader individually, to inform them of the cause, was f’ng essential. Got to chat with folks from around the world, Wisconsin, and next door with thanks and praise moving toward the future releases.

So, with that said, here are the next release titles, but nothing more. As the campaigns proceed and unravel, their themes and character will become more apparent:

1st mixtape: Toussaint Morrison Is Not My Boyfriend
2nd mixtape: Fast Times At Trillmont High
3rd mixtape: Edo

Looking back to Fifth Element, again the evidence all points to the “adapt or die” pace of game being run in music and many other forms of art. I’d cross my fingers to hope we’re on the right track, but that’d elude to needing more than luck for this next chapter of our endeavors.

As for the first public showing of new t-shirts, new music giveaways, and more, we’ll be throwing a Kickstarter Party in celebration of reaching our goal and continuing on to bring 3 more mixtapes into the world.

Hope to see you there, here’re the stats:

I’ve also setup a weekly schedule of blog posts to keep you informed of what’s what, what’s cool, and what’s new.

Sunday: Blog Post
Monday: vid release
Tuesday: new music release
Wednesday: barista review post
Wednesday: Blog Post
Thursday: music post
Friday: barista review (coolest thing to do this weekend) post

Keep in touch…

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